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Top 9 Risks of Investing in Real Estate 2023 will guide you to make appropriate strategies & effective solutions. In terms of high returns on Investment (ROI), real estate is considered the most profitable sector in Pakistan. Therefore, the rates of residential properties in Pakistan have increased from PKR 5,218 per square foot to PKR 8,316 per square foot, making a rise of 59.37% in the last five years. As a smart investor, you must be aware that risk is a part of the business, but implementing appropriate solutions & strategies could neglect the involved losses.

Sky Marketing has 18 years of experience in the real estate industry. During these years, they have taken so many productive risks. As a result, the firm is now Pakistan’s top real estate company. The company’s owner, Mr. Usman Alam, advises its clients not to worry about the market conditions. He stresses upon trusting the company and avail the highly profitable opportunity.

Sky Marketing

So far, the company is dealing with many profitable housing projects in different cities in Pakistan, such as:

Top 9 Risks of Investing in Real Estate

Risk is always associated with the business. So, be aware of it as soon as possible so that you do not face any kind of issue now or in the future. The blog has covered the top 9 risks of investing in real estate.

Below are the 9 major risks in real estate investment you must consider:

Risk 1: Real Estate Market

The real estate market is always unpredictable due to various factors, such as economic forces of demand and supply, changes in government policies, and unexpected national and international events. As smart investors, make sure to stay updated every second.

Real Estate Market

Risk 2: Property Location

For every investor, property location must be their priority because well-placed properties can easily provide you with huge profits. So, as a smart investor, look after the perfect location both for living and business purposes.

Property Location

When you are about to purchase a property, keep in mind the following things:

  • Is the property placed in an urban or suburban area?
  • Are schools, grocery stores, and hospitals nearby you?
  • Is the location safe?
  • Is the location profitable?

Risk 3: Rental Risk

Real estate investment can provide you with solid profits. Nevertheless, as you are well aware, the risk is always associated with that source of income because the landlord is vulnerable to tenant credit risk, which could easily lead to cash flow gaps due to unplanned downtime.

Rental Risk

Risk 4: Negative Cash Flow

Cash flow means the money left to you after the real estate business’s expenses, taxes, insurance, and mortgage payments. Moreover, when the money coming to you is less than the money going out, it simply means that you have a negative cash flow and are losing money.

Negative Cash Flow

There are various reasons behind negative cash flows, such as:

  • Underestimating the maintenance
  • Renting the property at low prices
  • The property remains empty for a long time
  • Taking loans for construction purposes with high-interest rate

A piece of advice by Sky Marketing to investors is that before buying a property, do your complete research to reduce the level of risk.

Risk 5: Lack of Liquidity

It is very easy for investors to sell out the bond or stocks they own at any time they want to get cash. However, when it comes to real estate, then it is not the same. Real estate investments lack liquidity as compared to stock or bonds, etc. If you are in a situation where you need cash urgently, then you cannot make money out of your property.

Lack of Liquidity

Moreover, real estate investments are perfect for long-term purposes. If your investment is not for the long term and you need cash, you need to sell out your property at low rates, which can give you a loss.

Risk 6: Structural Risk

Structural risk is when you underestimate the costs of repairs and maintenance. So, if you purchase plots or homes, make sure to check out the property carefully to overcome the structural risk easily.

Structural Risk

Several risks are mentioned here:

  • Natural disasters
  • Theft or damage
  • Poor quality material used
  • Poorly crafted written contracts
  • Poorly designed floor/master plans
  • Safety hazard potential to the workers
  • Unskilled labour or shortage of labour

Risk 7: Property Taxes

Real estate investors have different types of taxes, such as Capital gains, income, and property taxes. Due to these types of taxes, there is a high chance that one of them can change or may go high at any time of investment.

There is also a high chance that the property tax can change throughout the investment life, which can result negatively. Therefore, make sure to update yourself about the tax legislation and plan accordingly.

Risk 8: Finding Suitable Tenants

If you are looking for a tenant to rent your property, make sure to have a good one who pays you the rent on time.

Finding Suitable Tenants

If you have a tenant who pays late or not paying the rent at all, or if they damage the property or delay informing you about the maintenance issues, then that kind of tenant is a big risk in your profitable investment. So, find a suitable tenant if you do not want to have losses in your investment.

Risk 9: Legislative Risk

Legislative risk is also an important factor to consider carefully. Modifications or changes in the policies or regulations by the government can seriously affect your real estate investment.

Legislative Risk

Legal regulations include registration procedures, rent control laws, taxes, tenant laws, etc. All these factors/risks require strong attention if you do not want to face any loss.


This blog has covered the top risks of investing in real estate. Like every type of business, the real estate sector also has risks. As a wise investor, do your complete research before investing in any property. However, you cannot ignore that the real estate market is one of Pakistan’s growing and profitable industries.

If you make a smart move by investing in this business at a perfect time, you can easily get huge profits. Sky Marketing invites you to invest in NOC-approved housing projects that will surely give you huge returns on investments (ROI) along with safe investments: New City Paradise, Lahore Smart City, and Park View City.


Head Office

2nd Floor AA Plaza
Jinnah Avenue ,Blue Area, Islamabad

(051) 848-7777

Regional Office

Office No. 2, First Floor Block C,
JB Tower, University Road
Peshawar, Pakistan

(091) 7257777

Office No. 3, 2nd Floor Mega Tower 63b,
Main Boulevard Gulberg 2 Near McDonald’s Lahore, Punjab, Pakistan

(042) 35777453

Skymarketing, Plaza 88,
Civic Centre, Phase 4,
Bahria Town, Rawalpindi

Plot 124, Model Town B
Block B Model Town,
Multan, Punjab

(061) 2032737


Maria Zafar

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All data, stats, and information set forth on this platform/website/blogs are initially gathered from reliable online sources. However, no warranties/guarantees are made for the precision/accuracy of the information shared in any content on the website. Any investment-related financial or physical loss inflicted on the user or faced by the user or any of his/her associates using the Sky Marketing website/blogs could not make Sky Marketing held responsible in any local or international justice institutions/courts.Please proceed with the investments at your own risk.

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